Best PR Software
Best PR Software

If you’re in the business of public relations, then you know how important it is to have the best PR software. After all, your reputation depends on it!

But with so many different options out there, how do you know which one is right for you? Here at opetunde.com, we understand the importance of having the best PR software.

That’s why we’ve put together a list of the best PR software options on the market, to help you make the best decision for your business.

Note not all of them are created equal. Here are

15 of the most popularly used PR software

1. Hootsuite Insights

Hootsuite Insights is a powerful PR software program that provides users with detailed insights into their social media campaigns. It offers a variety of features, including campaign tracking, keyword analysis, and competitor analysis.

2. BuzzSumo

BuzzSumo is a PR software program that helps users find the most popular content on the web. It also allows users to track competitor content, identify influencers, and measure social engagement.

3. Mention

Mention is a PR software program that helps users track online mentions of their brand or company. It offers features such as alerts, reporting, and analysis.

4. PR Newswire

PR Newswire is a great PR software program because it offers a lot of features that other programs don’t. For example, it has a built-in media monitoring tool that lets you keep track of what’s being said about your brand online and in the news. It also has a powerful search engine that can help you find journalists and influencers who are talking about your industry.

5. Cision

Cision is another great PR software program that offers a lot of features that can be helpful for your business. One of its best features is its media database, which gives you access to contact information for over 1.6 million journalists and influencers. This can be incredibly helpful when you’re trying to pitch your story to the right people.

6. Gorkana

Gorkana is a PR software program that helps users find and connect with influencers. It offers features such as influencer search, media lists, and newsroom management.

7. Meltwater (our Top Pick)

Meltwater is a great PR software program because it offers a lot of features that other programs don’t. For example, it has a built-in media monitoring tool that lets you keep track of what’s being said about your brand online and in the news. It also has a powerful search engine that can help you find journalists and influencers who are talking about your industry.

8. Vocus

Vocus is a PR software program that helps users manage their media relations. It offers features such as media lists, media monitoring, and newsroom management.

9. MyPRGenie

MyPRGenie is a PR software program that helps users find and connect with journalists. It offers features such as media lists, media monitoring, and newsroom management.

10. PRWeb

PRWeb is a PR software program that helps users distribute their news and press releases to a wide audience. It offers a variety of features, including media monitoring, newsroom management, and analytics.

11. eReleases

eReleases is a PR software program that helps users distribute their news and press releases to a wide audience. It offers a variety of features, including media monitoring, newsroom management, and analytics.

12. PRLog

PRLog is a PR software program that helps users distribute their news and press releases to a wide audience. It offers a variety of features, including media monitoring, newsroom management, and analytics.

13. JustReachOut

JustReachOut is a PR software program that helps users find and connect with journalists. It offers features such as media lists, media monitoring, and newsroom management.

14. Pitchbox

Pitchbox is a PR software program that helps users find and connect with journalists. It offers features such as media lists, media monitoring, and newsroom management.

15. NewsCred

NewsCred is a PR software program that helps users find and connect with journalists. It offers features such as media lists, media monitoring, and newsroom management.

16. PressGo

PressGo is a great PR software program because it offers a lot of features that other programs don’t. For example, it has a built-in media monitoring tool that lets you keep track of what’s being said about your brand online and in the news. It also has a powerful search engine that can help you find journalists and influencers who are talking about your industry.

What is are PR software

Public relations software is a computer program used to manage and create public relations content. It typically includes features for creating press releases, developing media lists, managing social media accounts, and tracking media coverage.

Types of PR Software

There are many different types of PR software on the market, each with its own unique features and capabilities. Some of the most popular types of PR software include:

• Press Release Software: This type of software helps you create and distribute press releases to journalists and other members of the media.

• Social Media Management Software: This type of software helps you manage your social media accounts, including scheduling posts and tracking analytics.

• SEO Software: This type of software helps you optimize your website for search engines, improving your visibility online.

• CRM Software: This type of software helps you manage your relationships with customers and clients, tracking interactions and communications.

key features to lookout for in a PR Software

When looking for a PR software, there are a few key features to lookout for:

1) Ease of use – The software should be easy to learn and use, with a simple interface that is easy to navigate.

2) Customization – The software should be customizable to meet the specific needs of your business. It should allow you to create and manage press lists, track media coverage, and analyze results.

3) Integration – The software should integrate with your other business systems, such as your website, social media accounts, and email marketing software. This will make it easier to manage your PR campaigns and track results.

4) Reporting – The software should provide detailed reporting so you can track the progress of your campaigns and measure their effectiveness.

5) Price – The software should be affordable and fit within your budget.

Pros and cons of using PR Software

Public relations (PR) software is designed to help organizations manage their communications with the media, customers, and other stakeholders.

It can automate tasks such as sending press releases, tracking media coverage, and managing social media accounts.

PR software can be a valuable tool for organizations, but it has both pros and cons. Here are some of the pros and cons of using PR software:

Pros:

1. PR software can help organizations manage their communications more effectively.

2. It can automate tasks such as sending press releases and tracking media coverage.

3. It can also help organizations manage their social media accounts more effectively.

Cons:

1. PR software can be expensive to purchase and/or maintain.

2. It can be time-consuming to learn how to use properly.

3. Organizations may not have the staff resources to use PR software effectively.

Types of small business is PR Software better suited for

Public relations (PR) software is designed to help businesses manage their communications with the media, customers, and other stakeholders.

It can be used for a variety of purposes, such as pitching stories to reporters, tracking press coverage, sending out press releases, and managing social media accounts.

PR software is particularly well-suited for small businesses that want to improve their communications strategy and get more exposure in the media.

It can help them track their progress and measure the results of their efforts. Additionally, PR software makes it easy to manage multiple communications channels simultaneously, which is important for businesses that are trying to reach a wider audience.

Average prices of PR Software

Public relations software can range from a few hundred dollars to tens of thousands of dollars, depending on the features and functionality you need.

Most software packages offer a range of pricing options, so it’s important to determine what features are most important to you and your organization and then find the package that offers the most value for your money.

Some of the features you may want to consider include:

• The ability to create and send press releases

• The ability to track media coverage and online mentions

• The ability to create and manage social media accounts

• The ability to build and manage contact lists

• The ability to generate reports on campaign performance

Statistics of business using PR Software in their operations

There is no one definitive answer to this question as the use of PR software by businesses can vary greatly in terms of scope and purpose. However, according to a study by the Content Marketing Institute, 89% of B2B marketers say they use content marketing, and of those, 72% say they use PR software to help with content distribution (source: http://www.cmicontentmarketing.com/2013/01/30/b2b-marketers-use-content-marketing-89-percent-say-use-pr-software/).

This indicates that a significant number of businesses are using PR software as part of their overall content marketing strategy. There are many benefits to using PR software for content distribution.

First and foremost, PR software can help businesses target the right audience with the right content. It also makes it easier to track how well content is performing, helping businesses to optimize their efforts for maximum impact.

Additionally, PR software can help businesses schedule and track social media posts, making it easier to maintain a consistent social media presence.

Ultimately, PR software can help businesses better understand and engage with their target audience, resulting in more effective content marketing strategies.

Average ROI when using PR Software for small business

Small businesses can see a wide range of returns on investment (ROI) when using public relations (PR) software. Depending on the features and capabilities of the software, some businesses may see an immediate return on investment while others may experience long-term benefits.

The most immediate benefit of PR software is the ability to manage and track media coverage. By compiling a database of media contacts, tracking which outlets have published coverage and analyzing the reach and effectiveness of that coverage, businesses can get a better understanding of their overall media presence.

This information can help businesses allocate their PR resources more effectively, target specific journalists and identify areas where they need to improve their messaging. Software that includes social media monitoring capabilities can also help businesses track how their brand is being discussed online.

This information can help businesses identify potential crisis situations and respond quickly and effectively. Additionally, social media monitoring can help businesses understand which topics are resonating with their audience and adjust their content strategy accordingly.

Overall, PR software can help businesses manage their communications more effectively, track the impact of their PR campaigns and measure the ROI of those campaigns.

Future landscape of PR Software industry

The public relations (PR) software industry is expected to grow significantly in the next five years. This growth is due, in part, to the increasing demand for PR software by businesses of all sizes. In addition, the PR software industry is expected to benefit from the growing trend of companies outsourcing their PR functions to specialist agencies.

The PR software industry can be divided into two main segments: enterprise and small business. The enterprise segment is expected to grow at a faster rate than the small business segment over the next five years.

This is due, in part, to the increasing demand for PR software by large businesses. The PR software industry can also be divided into two main categories: marketing automation and social media management.

The marketing automation category is expected to grow at a faster rate than the social media management category over the next five years.

This is due, in part, to the increasing demand for marketing automation software by businesses of all sizes.

The key drivers of growth for the PR software industry include:

1) The increasing demand for PR software by businesses of all sizes.

2) The growing trend of companies outsourcing their PR functions to specialist agencies.

3) The increasing demand for marketing automation software by businesses

Conclusion

If you’re looking for the best PR software for your business, this blog post is a great place to start. We’ve compiled a list of the best PR software for businesses of all sizes, so you can find the perfect fit for your needs.

Don’t hesitate to reach out to us if you have any questions about which PR software is right for your business. We’re here to help!