Brand protection software effectively manages information about a business s goods and services by examining available online product and price data, to ensure compliance and accuracy with corporate norms.
This software is often used by companies that work with multiple resellers, where controlling the brand and product information on partner sites is sometimes difficult.
It is important for every company to establish a strong brand protection platform to increase security and credibility.
For small enterprises that generate a limited amount of revenue, brand protection can prove a cost-effective means of protecting intellectual property from being stolen.
Many companies have found that once they have established their own brand protection software, implementing measures to prevent the theft of their intellectual property is no longer a cost when compared to the cost of paying a law firm to protect their brand name.
In fact, there are instances where an entrepreneur has saved more than half of what they would have paid to a law firm for this very purpose.
Also see: Bug tracking software
What is brand protection software?
This is the tool you need to protect your business from those who may wish to steal your customer or consumer information.
These days, with the advent of Internet marketing, theft of information from your customers is becoming more common.
With so much data available over the internet, it is now possible for would-be thieves to obtain access to almost any detail you provide.
This has left many businesses struggling to protect their brand names from potential infringement.
Companies often fight off infringements by stating that they are protecting their brand name from harm. However, this is often false, as there are more infringements than ever before.
Sometimes companies will offer price discounts to encourage customers to purchase from them rather than their competitors, but this does little to protect their intellectual property.
As a result, the competitor can increase their market share and increase their profitability, at the expense of the original company.
Therefore, there are many instances where a company’s stock can be affected by a series of infringements, even though the original company might never experience a loss due to these infringements.
There are two main categories of infringements: blatant or deceptive behavior, and grey area – what some experts describe as a hybrid category. Some experts define these as an activity that is not deliberately done (does not relate to the brand), yet can still be found to be unfair by legislation.
One example of this would be selling counterfeit products – as mentioned above, this is illegal. However, it might not be so easy to spot the difference between a genuine branded item and a fake.
Benefits of brand protection software to a business/company
You might want to ask: Why does a business need brand protection software? Below are some of the benefits:
Protection from Cyber attack
Well, first of all, it helps to shield your company from potential cyber-attacks. If a hacker gains access to your brand website, for example, they’ll probably not go after your customer database, but rather the sensitive information contained within it.
Without good firewall protection, your customers could be at risk of identity theft, which can result in their never knowing they’ve been attacked.
As well, some forms of attack might not even be known until they’ve occurred, such as spear phishing.
By using firewall protection, you can be more certain that hackers or other threats will not be able to access the information contained in your company’s computer systems.
Reduce downtime of a company’s system
Another reason that a business should consider purchasing brand protection software is to reduce the downtime a company’s system may experience.
With a lot of businesses relying on email to communicate with one another, it can be easy to see how a sudden outage can severely impact the amount of revenue that can be generated from sales.
By installing effective anti-spyware and firewall protection on your network, you can help to keep your business running smoothly without having to deal with lost revenue due to downtime.
By taking this step, you can expect to save yourself thousands over the course of a year. Imagine being able to operate your business while thousands of customers continue to use your system without any issues.
Deterrent to account takeover
Another benefit of using brand protection software is that it can be used as a deterrent to account takeover attempts. Many large corporations consider viral promotion to be unethical and a breach of their brand protection policy.
An account takeover can happen when an investor owns a large number of shares in a company and wishes to sell in order to pay off debt.
The investor may also wish to provide funds to the new owner in the form of shares or equity in the company.
Once ownership of the company has been gained via a hostile takeover attempt, the brand protection software will stop any potential buyers from using the company name to market their products or services.
Reduced cost
Another benefit to considering brand protection software is that it can help to reduce overall costs related to legal disputes.
Many times, individuals who engage in online copyright infringement activity may not be aware that their actions are illegal.
With access to detailed IP data, protection firms can detect patterns of infringement and take steps to prevent further damage by seeking protective action against the offending party.
In some instances, a lawsuit may be the only option for pursuing legal recourse.
In short, protecting your brand is critical for any business that wants to stay ahead of the trends and succeed. Although your system may be protected now, it doesn’t mean that it’s going to stay that way.
The threats to your business are constantly evolving, and new threats show up every day.
For this reason, it’s important to consider all of the ways you can protect yourself from these emerging threats. When you start to implement brand protection software into your business, you’ll see how much it improves your overall security posture.
Saves time and money
With the help of this software, the company gets to save a lot of money and time. The cost of brand protection software depends on the company or individual who is using it.
For a small company, it can become affordable after installing it. However, it is important for a big company to spend a huge amount of money to install such software.
Therefore, those who are dealing with the problems of duplicate content on their company website should look to buy the right kind of software for their company so that they do not have to spend a large amount on it.
When evaluating a provider of brand protection software, it is important to carefully review all of the benefits that it can offer.
By providing detailed information regarding potential infringements as well as providing measures to prevent future incidences of such activity, such software can help to increase investor confidence in the brand protection services that they are providing.
By combining the benefits of legal tracking with the ability to identify new infringements as well as take measures to stop them before they become active, such solutions can provide significant value to both businesses and consumers.
In short, such a solution can make it easier to identify and respond to potential infringements, which can significantly reduce overall risk and help to enhance investor confidence in brand protection.
Compare top 7 brand protection software
We’ve carefully selected some of the best brand protection software in the market:
Price2spy
Prisync
Redpoints
Birdeye
Imatag
Priceintelligence
BrandVerity
Price2spy
This is a well-known anti-spyware software that offers business enterprise’s the kind of protection that they need.
This brand protection software comes with a variety of features that can help to protect your business/company from security threats, including the ability to detect and prevent phishing attempts.
The program comes with a built-in, web-based log-on feature that can be used to monitor all employees’ activities on the network. This log-on feature also helps to ensure that no unauthorized access can take place and that all workers are responsible enough to know and follow company policy.
The log-on feature in the Price2Spy system is able to work alongside Intrusion Detection Systems (IDS), so intruders will be unable to use the company’s network.
The software is also designed to protect against malicious emails and viruses. The program has the capacity to block spam emails that try to gain access to a company’s network, and it also has the capability to prevent any further infections that might occur from spyware and adware programs.
Security threats can be particularly dangerous for businesses that have a large number of computers that are networked.
With the added security that the software offers, all employees are much more likely to take advantage of networked resources.
Prisync
If you own a company, whether it’s a small one or a large multinational conglomerate then you should really take a long look at Prisync brand protection software for business.
This software is a solution that will protect your company against spammers, hackers, and phishers.
The main purpose of this software is to stop all of these people from sending out spam emails to all of your contacts in your company.
Without such software, if you use email to communicate with your customers, you’re going to find that your customer database will be emptied and you may find that your sales will suffer.
The main problem that most businesses face nowadays is having too much spam and not enough effective contact management software in place.
Spam filters can easily block some legitimate email messages, but when they cannot differentiate between spam and legitimate business messages, your email contacts are still going to receive spam.
There are some contact management software solutions that you can use alongside such software as POP3 email and you also need to add in an auto responder so that your customers are informed of any new developments at your company.
Protection Against Database Of Spam
The good news is that this particular software is actually considered to be top quality. And is one of the best solutions that you can get if you want to protect your company from spam.
The software itself works by scanning every email you send out; it then checks them against a large database of spam emails and then notifies you of any instances where the email was possibly harmful to your contacts.
You can be sure that Prisync brand protection software for business is at least as effective as using POP3 mail servers. To filter all your incoming emails, as well as using autoresponders. To notify all of your contacts of any new developments at your company.
So, if you have a business, then you should definitely consider using this excellent software.
Redpoints
This Brand Protection Software is an extremely useful tool that not only helps protect your brand. But also protects your intellectual property.
This is a complete solution that works in harmony with you. Your customers and the various businesses that you deal in. With the help of this software, you will not have to worry about people stealing your ideas. Or stealing your clients.
This means that the moment your customer starts using your software. It starts protecting your brands from all kinds of threats. Be it credit card fraud or even misuse of a computer by a person without an IT background.
The amazing part about the software is that all of these things are taken care of right from the security suite itself.
This software not only acts as a shield for your brand. But also helps you to improve your revenue. By helping you bring in more sales.
This is because the Redpoint brand protection software takes care of all the aspects of a website. And works alongside you by providing you with the necessary features. Solutions to ensure that you do not lose any revenue due to any reason.
Birdeye
If you are a small business owner, then Birdeye brand protection software. Business is something that will surely be beneficial for you.
There are so many benefits that come with availing of this software. From thieves and copyright infringements. In order to get the full benefit of these benefits.
This brand is a very powerful name in the market. This is a result of the fact that it represents everything that you stand for in terms of marketing and business.
Once you have learned more about this software. It will also be easier for you to protect its value and continue building your brand and promoting your business.
With the help of birdeye brand protection software for business. You will be able to protect your brand and your profits in a much better way. And this will also help you attract new customers.
This will in turn increase your sales and increase your customer base, which will make your business grow. So, what are you waiting for? Try the protection software now!
Imatag
This brand protection software for business can protect your company from the ever-increasing threat of intellectual property theft. By other businesses and their clients.
Your business’s intellectual property is the biggest asset it has, and protecting it is a top priority for any company. Not only is it expensive to replace lost or stolen intellectual property, but it is also illegal to do so.
This software makes it easy for you to protect your company’s valuable assets. Without having to put a financial investment into this goal.
It can help your company defend itself from the constant threats that are faced by competitors. And their clients by providing a comprehensive and effective solution.
This solution offers complete, easy-to-use functionality to help protect and grow your business.
It also works with the most popular email programs like Microsoft Outlook. And is compatible with desktop computers as well as laptops. You can even use this software on the internet, through your website, or as a mobile phone application.
PriceIntelligence
This is a high-quality and effective brand protection software. They offer complete protection. Including advanced email monitoring and spam and virus protection. Along with detailed reports on what actions your company has taken to protect itself from cyber threats.
If you don’t already own this brand protection software for business. You need to find out what you have missed out on. Don’t let the sale pass you by. Grab it now!
They provide you with a powerful email monitoring system. A full inbox protection system and advanced tracking protection with detailed daily reporting. With all of these features, you can rest easy knowing that your brand is secure.
You don’t have to be an IT professional to understand the importance of keeping your network secure. When you don’t protect yourself, you lose customers, and your business suffers. Get the protection you need for your business today.
Get your own copy of the best brand protection software for business and protect yourself and your company today.
BrandVerity
This is a software solution that provides the complete solution for the brand protection strategy. Starting from search engine optimization and through to market size management.
All over the world as a means to protect their brands in tough markets. While allowing their marketing channels to grow.
This marketing channel software allows the company to segment into different regions or markets. Each with its own unique marketing goals and methods of increasing market share.
BrandVault’s flexibility coupled with the best possible technical support. This has allowed the company to successfully leverage its position in the market. To expand into new markets and increase market share.
The BrandVault brand protection software is available for both desktop and web, with desktop versions intended for businesses and corporations. Web-based programs allow users to view detailed statistics of their branding programs. It offers various free trials, with the full version costing $99.
The trial offer enables the user to experience the application and test its usability and security. Users select the full version to continue with the trial.
Conclusion
The brand protection software mentioned above is some of the best in the market. They all do a great job when it comes to protecting brands from any form of cyber harm. We hope you find them useful.