As the backbone of your customer relations, your CRM software is one of the most important tools in your business arsenal. It can be the difference between a conversion and a lost customer. When you’re looking for a CRM software, you need to find one that is the perfect fit for your business. There are a lot of CRMs on the market, and it can be hard to know where to start. But don’t worry, we’re here to help. In this blog post, we’ll give you a crash course in CRM software and show you how to pick the right CRM software for your business.