Content Marketing offers an incredible opportunity for businesses to spice up their results. By delivering valuable and relevant content to users, you’ll improve your online reputation, build a community and grow a good name for your brand.
Content marketing strategy has been proven to be a good method to grow your brand or business. No wonder most people have an interest in learning this as a skill.
Statistics have proven the effectiveness of Content Marketing strategy as a strong approach for growing online visibility
However, Content Marketing isn’t about creating and distributing content alone. It’s a whole strategic approach that permits you to draw in and have interaction with a clearly defined audience and, ultimately, generate profitable customer action.
In this article, you’ll gain an in-depth information needed to develop an excellent Content Marketing strategy for your business.
What is Content Marketing Strategy?
Simply put, Content marketing is the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to draw in and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing is a great strategy that focuses on building a robust relationship together with your audience by giving them high-quality content that’s very relevant to them on a uniform basis.
Subsequently, when a customer makes a sale decision, their loyalty already lies with you. Purchase will be made from you and like it over competitors’ options.
On the contrary to one-off advertising, content marketing shows that you simply actually care about your customers.
Today, more than ever before, people want to be sure that you care about them. The world now is louder and noisier than ever before, and a spotlight in it is our most precious resource.
Keep that in mind as we take a glance at a number of the various sorts of content marketing.
For instance, a content marketing strategy will most likely include some vital details about your customers, what you hope to accomplish with content marketing and the way you propose on getting there. A successful content marketing strategy is going to be thoroughly integrated together with your other digital marketing initiatives to make a cohesive experience for your customers across platforms.
Traditional advertising and marketing is great when it involves the second two steps. Content marketing gets into the primary two stages of the buying process by raising awareness of solutions and educating consumers a few products they’ll haven’t considered before.
The 4 major Elements of Content Marketing Strategies
An effective Content Marketing strategy must have four major elements to be successful: brand positioning, owned media value proposition, business case, and strategic plan. Let’s see why these elements are essential for Content Marketing and the way you’ll start implementing each of them.
1. Properly Position your Brand
A well-defined brand and business positioning will assist you to supply a uniform experience for your audience and to create the proper image of your brand through all of your Content Marketing channels.
The following questions will assist you in brainstorming about your position within the market:
• What is the number of existing and potential customers?
• what major experience are they looking for?
• Your competitive landscape?
• How do top competitors in my line of business market their brands?
• You brand’s unique value?
• Put into consideration what problem your brand would sol
• What makes it a far better choice over my competitors?
• How do I showcase my brand personality?
2. Owned Media Value Proposition
To establish your brand as a reputable content publisher, you would like to define your owned media value proposition. What unique value does one provide to your audience together with your content? How does one stand out from other content creators? Why should readers prefer to follow your content channels?
Start researching your audience to spot the sort of data they’re trying to find and their favorite resources. Move next to analyze your competitors’ content strategies to seek out your editorial niche.
Too often, brands that specialize in their market rivals and don’t pay enough attention to other content creators. Once you opt to develop an owned media, you ought to consider all publishers in your area of expertise as potential competitors. So, confirm that unbranded media, like online magazines, industry blogs or influencers’ video channels, are a neighborhood of your competitive research.
3. Business Case
Providing value to your audience is a vital part of a successful content Marketing strategy. This doesn’t just end in attracting new readers and followers, Content Marketing should drive your business forward.
Clearly pick out the business goals that your company must achieve and find out how Content Marketing will bring your business closer to those goals. What percentage of resources does one get to invest in your content strategy and what results does one want to get from this?
A well-detailed business case will assist you better understand the advantages, costs, and risks of implementing a Content Marketing strategy in your company and convince decision makers of its value for your business.
4. Strategic Plan
A strategic plan should mainly specialize concentrate in your goals and the way you’ll achieve them. It’ll assist you to think through each step of your content strategy. This plan should assist you in deciding who you would like to succeed in your Content Marketing efforts, how you’ll deliver that content to them and, finally, how you’ll achieve and measure your targeted results.
The existence of traditional marketing tactics is becoming less effective because the Internet breeds more self-guided buyers, content marketing has risen up to supply marketers with different ways to interact with their audience.
Rather than pushing out a one-size-fits-all message, content marketing allows you to offer your audience tailored, relevant and meaningful information. It helps you build a trusting relationship together your audience–often times before they even become a customer.
But simply because you are doing content marketing, doesn’t mean you’re doing it effectively. According to the Content Marketing Institute and Marketing Profs annual research report, over 50% of marketers said they didn’t know what content marketing success or effectiveness seemed like. This is often where a content marketing strategy can assist you define a path to successful content creation.
Using buyer journey to highlight the reason why you need a Content Marketing Strategy
It is very necessary to understand what content marketing and knowing why content marketing is vital to your business. We’d highlight in detail by talking about the four steps of the buying cycle:
Awareness – By awareness we mean, making sure your customer knows about your brand and have the right information about your brand.
Research – Once a customer is aware there’s an answer, they’re going to perform research to teach themselves. For instance, a car buyer will attempt to determine what differing types of cars exist, and which one will fit their needs.
Consideration – By now the customer starts comparing different products from different vendors to be certain that they’re getting a top quality product at a good price.
Buy – And then lastly, the customer makes their decision and moves forward with the transaction.
The Major things that ought to be included in a Content Marketing Strategy
Below are the main things that ought to be included in every Content Marketing strategy:
Goals & Objectives
The main reason behind creating and implementing a content marketing strategy–and really any business strategy–is to realize specific goals and objectives. a number of the foremost common goals include increasing website traffic, growing social audiences, and increasing contact form submissions or newsletter signups. we propose making these goals smart goals–something which will be tracked and measured. for instance, instead of your goal being to extend website traffic, your smart goal might be increasing organic website traffic by 15% year-over-year.
Audience Segmentation & Characteristics
This is where you would like to urge into the minds of your audience. Understanding their motivations, their pain points and what they’re checking out are going to be key to putting together out your strategy. Keyword research and your own site’s analytics are good places to start out. Additionally, your sales teams can provide you with incredible customer insights.
From blogs and infographics to podcasts and videos, outline which content types and tactics you propose to use. In trying this, consider what types are going to be best together with your audience and the way they’re going to work together to succeed in your objectives. Again, leverage your sales teams. Their insights can assist you choose your content and map it to specific stages (attract, engage or convert) within the buying cycle.
As mentioned above, your content marketing strategy should assist you tell your brand’s story. What message does one want to speak to your audience? What sets you aside from your competition?
Your plan should include details on how you propose to live the effectiveness of your content and therefore the channels you employ to market it. This helps you to understand if you’re hitting your stated objectives so you’ll tweak your strategy moving forward.
Multi-Channel Touch Points
Customer journey today involves multiple touch points on multiple channels (social media, search, digital ads, news posts, customer review sites, etc.). Define which channels you’ll use and the way you’ll use them to succeed in your audience, and what your specific objectives for every channel are.
Content marketing is all about providing the simplest answer to your audience, when and where they’re checking out them. Use your customer insight and their pain points to guide a number of your content topics. Additionally, inspect the present content landscape by performing a number of your own searches for your top keywords and studying the highest SERPs that are returned. What do those pages offer the user? What opportunities does one see for your own content?
The Different Content Marketing types
When creating specific sorts of content, you’ve got to understand who your audience is (personas are useful here), and what they’re trying to find. You furthermore may have to research how each sort of persona prefers to consume content. You would like to present relevant useful information to showcase your reputation as a knowledgeable voice in your industry niche. You’re laying the grounds which will take you to the place of where potential customers return to when it is time to buy.
What are these content marketing types? Below are some of them:
Video marketing can boost conversions, improve ROI, help build relationships with audience members, and up to date HubSpot research found over 45% of consumers say they need to ascertain videos from brands they interact with. you’ll post video content to social media platforms, site pages, or on partners’ websites. This used to expand your reach across different media platforms.
In designing video content make certain to think about what sorts of content will most appeal to your audience and what stage within the marketing process they’re at.
You read our article on the best Video editing tools
For example, when consumers are within the awareness stage of their marketing, they’ll find short, attention-grabbing informational videos more engaging. Well done videos are useful in helping consumers within the decision stage make their purchasing decisions.
This is where you share information with customers and target audiences, whether educational, customer-related, or product-related. Counting on the goal of your blog you’ll share links to your social media pages, link to partners’ websites and products, link to other posts, or write on your Timeline.
Blogs are one among the simplest ways to enhance SEO and drive more traffic to your site. According to a Forbes report, it was found that when websites include a blog, they typically have 434% more indexed pages than people who don’t. This suggests they need a greater chance of being on the highest of SERPs when searches are finished made.
The more valuable content you provide, the more likely your audience will consider your brand when it is time to buy. Do the research and see what’s being typed into search engines to seek out brands like yours. Consider what topics or questions are relevant and make blog content around these subjects. You can start by opening a wordpress website
This content marketing is convenient because you can enjoy it while listening to it. Use a podcast to offer the audience useful, thought-provoking information. You’ll also improve brand awareness, build relationships with audience members, and promote products, services, and partners. Remember it isn’t a sales talk alone, it’s about offering valuable content to the audience.
Here you’re telling customer stories for instance how your brand helped a selected customer/client achieve success. It is a great way to spotlight special applications or uses for your services and products. This sort of content marketing type helps your audience better understand how your brand can add value to their business. With live examples help build trust with people learning about your products and services.
Try to include customers who won’t only give permission to share their customer story but also provide quotes and statistics for instance show how helpful your business has been to them.
Remember these aren’t 5-10-page ads. You would like to supply useful information and insight to your audience that addresses their needs and challenges. It isn’t about selling; it’s about building a relationship. You’re earning their trust in order that they can come to you when it is time make purchase.
Ebooks are typically gated content, which suggests folks provide contact information in exchange for the download. These leads will prove valuable and supply a beautiful ROI for your efforts. Remember, a number of your other sorts of content (e.g. blog posts) can often be repackaged as eBooks.
Most people want their content shown as a picture with fewer words and with attractive graphics. Infographics display information and data in a simple to know format. You effectively communicate your content with a mixture of straightforward wording, short statements, and clear images. This works particularly well if you’re trying to distill an academic or complex topic so any audience member will know it.
Infographics assist you to educate your audience while providing useful information. This format helps viewers better visualize data like statistics in order that they can more readily see why something is effective, or to ascertain how something works. It is a great way to convey an outsized amount of data to appeal to all or any of the visual learners in your audience.
This type of content isn’t meant to be scientifically precise because it’s not a deep dive.
It is important to carry out your research on the content marketing type your audience would presumably consume. Then, you will be able to infuse the content in effective ways through your marketing strategy!