Digital experience platforms came into existence through the evolution of content management systems (CMS) combined with elements of CXM.
Content management systems have traditionally focused on managing the creation and presentation/layout of customer-facing web page.
They’re commonly used for blogs, news sites, e-commerce and company websites, and company intranets. CMS software remains an honest option for buyers who deliver and manage content primarily through web channels.
Currently, many companies are reinventing the way they are doing business to form it more customer-oriented. Digital channels like web, mobile, e-commerce, and social media became very fashionable customer interaction channels. Consumer expectations are above ever, regarding the degree of consistency, integration, and personalization brands should be ready to provide. And CMS products typically don’t include the tools necessary to manage customer experiences across of these communication mediums.
Digital Experience Platforms have now become visible as an enterprise level solution to optimize and organize a customer’s experience across multiple interaction channels – not just on their websites. These software suites also include products which will process and analyze customer data to facilitate content personalization and presentation.
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WHAT ARE DIGITAL EXPERIENCE PLATFORMS – DXP
Digital Experience Platforms – DXP are software that allows users to regulate and optimize their customers’ digital experiences across all potential digital platforms. Typically, vendors during this space offer a portfolio of integrable products, or (less commonly) one suite solution to manage digital experiences. DXPs collect and aggregate customer data across a variety of digital channels. This permits companies and businesses to create, maintain, and personalize the content available to its customers.
Many products during this category are functionally very different, they’ll all contribute to managing digital experience. Take for an example, Digital Experience Platforms include individual e-commerce, business intelligence, marketing, data analytics and management, content management, and customer experience products. These functionally specific products also are included during this category. Additionally, Digital Experience Platforms suites from different vendors don’t always contain an equivalent component. This will make it difficult to directly compare these products with each other, as they each address a neighborhood of digital customer experience.
Businesses and companies, are finding it to be convenient to categorize and compare products with functionally different components within the context of a DXP. this will help companies integrate their digital experience management strategy.
BENEFITS OF DIGITAL EXPERIENCE PLATFORMS DXP
One of the major and visble advantage of DXPs is the ability to access and coordinate different products across multiple interaction digital platforms through one unified interface. These platforms or channels can include websites, customer portals, e-commerce systems, and mobile apps.
Some of the major functions of digital experience platforms include:
- Granting individuals personalized access to information supported their user credentials
- Streamlining customer interactions across platforms to supply a uniform experience
- Collection and Coordinating of customer’s data across all touchpoints using APIs
- Conducting web-based analytics on customer data
- Customer’s data are collected across multiple digital channels and then stored and secured
These platforms are almost like and should have overlapping capabilities with a couple of other software categories. Customer experience management (CXM), enterprise content management (ECM) products, and more advanced content management systems (CMS) are all included in it.
However, the goal of CXM products is to enhance customers’ experience using feedback and customer data collection. Typically, Digital Experience Platforms products are targeted at streamlining, coordinating, and personalization of the presentation of content to users across multiple interaction channels. CXMs can also involve serving personalized content and experiences, except for the aim of customer satisfaction and retention. Digital Experience Platforms are mostly focused on integration, presenting a unified brand face to customers, and giving marketers more strategic control over personalization.
ECM software is concentrated on maintaining the interior company ecosystem by capturing, storing, and managing structured and unstructured data and content. during a similar vein, DXP products also aim to streamline processes. However, they manage external-facing digital experiences (i.e. customer’ and prospects’) instead of employees’. DXP expand using cases that are beyond optimizing internal functions, site development, and data management to incorporate providing a far better customer-interface.
FEATURES OF DIGITAL EXPERIENCE PLATFORMS – DXP
Below is a list of the major features offered by most DXP products:
- Management of content across platforms
- Personalization of content and testing of A/B
- Classification of Content
- Researching and discovery of Content
- Content Collaboration
- Social media platforms management
- Integrations of all other CRM, Marketing automation process, CMS applications, E-commerce systems and social media platforms in one single channel. Aggregation of contents
- Data management for users/customers
- Analytics and optimization
- Security administration
- Cloud enablement
BEST DIGITAL EXPERIENCE PLAFORMS TOOLS FOR YOUR SMALL BUSINESS
SALESFORCE EXPERIENCE CLOUD
The Salesforce Experience Cloud (was formerly known as Salesforce Community Cloud) it is a web forum that is powered by Salesforce that permits businesses to attach with their employees, customers, partner organizations, and prospects. Designed to assist and facilitate communication and knowledge sharing among teams. This tool is very good for build tool that is built on sales for a platform where one can create online stuff and may easily deliver on many platforms like websites, portals, et al. . It quickly gives company users access to FAQs and articles in order that they will easily find solutions independently without the effort and make the problem-solving process quicker quickly also can share their reviews about the merchandise.
This Digital Experience Platforms tool is very flexible to any small or large business and offers large working experience with the corporates that help its customers to unravel the matter in real-time at any time. Users can easily create a portal to attach remote steams for increasing their productivity, management, and team efforts.
Kentico Experience is an award-winning digital experience platform that mixes content management, digital marketing, and commerce. Available on-premises or within the cloud, Kentico Experience is an easy-to-use solution for contemporary websites. It gives users a personalized experience and integrates seamlessly into any technology stack. This Digital Experience platforms tool enables businesses to extend customer engagement, deliver personalized content to the proper audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and simple use are backed by market-leading support and a worldwide network of implementation partners.
This Digital Experience Platforms tool is suitable for an enterprise-level CMS solution for giant page-count websites however it’s not made for small business who can’t afford it. Kentico is user friendly, robust, easy to use, available on-premises or within the cloud Kentico uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
ADOBE EXPERIENECE MANAGER
Adobe Experience Manager is a powerhouse Digital Experience Platforms tool that combines your content and digital asset management needs and creation. It helps to make your platforms personalized with content-led experiences into the market with faster experience which mixes digital asset management with the facility of a content management system. Confirm your content is consistent and personalized for every customer or user with Adobe Experience Manager Sites. You’ll also be able to Create and manage your digital experience across all channels with an automated tool that make scaling effortless.
Spend longer experiences and fewer time checking out and adapting content. This Digital Experience Platform tools gives you automation and smart tools to rapidly source. Adapt, and deliver your assets across audiences and channels. Stop integrating point solutions.
Adobe Experience Manager Forms is an end-to-end solution that connects your forms and communications processes. So you’ll give your customers a seamless journey from acquisition through retention. Alleviate your IT team’s workload and be able to plugin faster.
This Digital Experience tool also offer vendors an end-to-end solution for managing and delivering their services across various digital platforms
OutSystems is a low-code Digital Experience platforms that’s specially designed and created to assist users. And customers build and deliver better apps faster.
This tool combines the facility of low-code development with advanced mobile and enterprise integration capabilities. OutSystems enables users to visually develop and manage their entire application portfolio/platforms. Stage interdependent apps and components that seamlessly integrate with existing systems, and streamline DevOps processes for users.
This Digital Experience Platforms tool is the most complete full-stack application development platform. This Digital Experience Platforms tool also uses high-productivity, connected. And AI-assisted tools, developers that helps to build and deploy a full range of applications — from consumer apps to critical business systems — fast, right, and for the longer term.
JAHIA DIGITAL EXPERIENCE PLATFORM
Jahia Digital Experience Platforms products has great capabilities that creates and makes it easier for its users. To implement than other platforms. it’s Easy to figure with, no attitude like the opposite DXP platforms vendors. It also features a great product, easy to find out and fast to implement.
Jahia may be a Java-based enterprise content management system. The features also include an integrated user portal, web publishing and content management, document management, collaboration, and multi-channel publishing. Jahia believes strategic digital experiences don’t need to be complex to create.
It is basically Built on a cloud-based platform, we help organizations all across. The planet leverage their content and customer data to completely engage with their customers. Unparalleled level of flexibility and connectivity is how Jahia integrates into existing technology.
It includes the safety & scalability required by an enterprise, OOTB capabilities & modern APIs. Needed for a broad range of projects & a replacement level of usability to empower content contributors.
The Progress Sitefinity Digital Experience platforms tool gives marketers control of their platforms. This tool is very extensible, high-performing and straightforward to use. Customers today are in demands of high-touch, personalized experiences with rich. Relevant content delivered instantly through the digital platforms s they choose.
On top of these expectations, you would like to tame technological complexity and deal with limited resources. Progress Sitefinity makes it easier for marketers and developers to deliver compelling, multichannel user experiences. All the advantages with none of the work will cause you to an IT hero.
A replacement modern content editor and page management UI. Dynamic rule-based forms, and improved synchronization through SiteSync empowers marketers to deliver valuable, personalized content—quickly and simply.
Businesses whether large and small look to Sitefinity to interact audiences with thoughtful, relevant content; personalized experiences that increase conversions; a uniform , responsive experience across all channels, including mobile; integration that comes with backend systems; digital commerce; and Sitefinity Insight to trace , analyze and shape every step of the customer journey.
CoreMedia is a Digital Experience Platforms tool organization based in Germany that gives a bit of software called CoreMedia CMS. The features training via face-to-face sessions. The CoreMedia CMS tool suite is SaaS tool. CoreMedia CMS offers 24/7 live, and online support. CoreMedia CMS is content management software. And includes features like alerts / notifications, Auto-Tagging, blogs, calendar, content modeling, digital asset management, file sharing, form builder, forums / message boards, headless CMS, knowledge domain, performance monitoring, personalization / segmentation, reporting / analytics, surveys / polls, templates, user management / permissions, version control, wiki, and workflow management. Some competitor software products to CoreMedia CMS include Sitefinity, censhare, and dotCMS.
Digital experience platforms (DXPs) enable companies to supply customers with digital experiences. At scale, and across a variety of digital endpoints and channels. This will include creating a content asset then pushing it out across many endpoints (e.g. a mobile application, webpage, or ecommerce website).
DXPs also can help companies optimize the digital experience. They create supported user analytics and customer data collected from multiple digital channels.
These platforms allow companies to tailor the content and experiences. Customers have supported their user credentials. Which helps provide customers with more relevant and personalized experiences.
We hope the above list of the simplest Digital Experience Platforms tools are ready to assist you choose the simplest and easiest tools for your customer experience.