Disney unveils imminent plans to merge Hulu directly into its blockbuster Disney+ app, granting bundle subscribers smoother access without toggling services. The move aims to strengthen retention while padding Disney+ ranks amid recent subscriber attrition.
A new dedicated Hulu tab already appears in Disney+ app betas alongside the usual Marvel and Star Wars franchises. There users can browse Hulu’s deep content vault spanning thousands of movies and shows minus live elements.
Strategically the blend helps demonstrate value for those paying for bundled access. And it prevents bundle members from escaping the Disney ecosystem to watch Hulu exclusives. The upcoming integration follows news of Disney+ shedding customers this year despite an aggressive pipeline.
Disney stresses the Hulu assimilation remains additive, still allowing subscribers to use standalone Hulu apps if preferred. But the consolidation clearly pursues subscriber stickiness by eliminating friction across two core streaming pillars.
The proposed Hulu carve-out inside Disney+ does require navigation tweaks, however. Namely enhanced parental controls to prevent accounts tailored for children from surfacing adult series until restrictions adjust.
But once the technical hurdles clear after planned March rollout, Disney ultimately wins by reducing choice paralysis. Now subscribers can browse the best of the Mouse House and 20th Century Fox under one roof for the first time.
In the end Disney again proves it will continue sinking Hulu deeper into its kingdom until the two viewership’s beat as one. And the Disney+ infusion stands to only accelerate Hulu’s phase-out as a standalone service in the coming years.