The Best Email Marketing Software For Small Businesses

Email marketing software remains a very powerful tool for small businesses, partially because they need more flexibility with their brand and image. And it’s valuable in no small part because while it’s going to be hot to possess a cool Instagram page immediately, IG remains driven by an algorithm; emails go right into a prospect’s inbox, which suggests a formula isn’t deciding who sees your best stuff.

Small businesses have tons to specialise in – without the budget and resources of a midsize or enterprise company. The choices they create around tech tools and software suites are often more important than a much bigger company, because they have tools that inherently make it easier to run a top-quality business with less.

There are not any shortage of email marketing tools for small businesses, which is completely logical. Are you looking for the Best Email Marketing software for your small business? We’ll be highlighting them below as your read.


Below are some of the features to look out for when considering which email marketing software to subscribe for:


Speaking of sending the proper message at the proper time, Email marketing software automation helps small businesses scale their email marketing efforts. Email automation can assist you send one-to-one emails to an outsized list of contacts.

An email automation may be a series of triggers and actions that fireplace automatically. Triggers are often signals like a contact getting added to an inventory , opening an email, or clicking a link. Meanwhile, actions are often steps like sending a selected email or removing a contact from an inventory . Even just a couple of triggers and actions put together can create powerful workflows for little businesses.

For instance, an automation can send a special offer to a contact who fills out a suggestion form. More complex automations can including sending a reminder email to a contact who has put an item in their handcart, but has not bought it yet.

Automations can vary from platform to platform, so get a handle on the scope of automation actions and triggers before you create your final judgment.


In Creating eye-catching HTML emails, It’s important for small businesses to get newsletters and promos read within the inbox. These emails include elements outside of straightforward plain text, including images, colors, different font-styles and more. The tricky part is that email clients (inboxes like Outlook, Gmail, Yahoo, iPhone mobile, and therefore the multitude of others) don’t follow an equivalent rule when it involves displaying HTML emails.

A drag & drop email builder is important for little businesses that want to send well-designed emails that look great in any email client. Drag & drop email builders do double duty for little businesses. they create it super simple to make email layouts, add text and pull in images – without the necessity to understand any HTML code. And, they’re designed to render your HTML email flawlessly in most ever email client.

While you’re doing an attempt of an email tool, spend a little bit of time in their drag and drop builder to guage ease-of-use. you’ll also want to undertake a couple of test sends to the e-mail clients you send to the foremost and confirm you get the results you expect.


Measuring the success of an email marketing software is straightforward with good reporting tools. If there are metrics you would like to trace that transcend the fundamentals of open and click-through rates, confirm you’ll get to the info you would like together with your email marketing tool.


As an email marketing best practice, you would like to send the foremost relevant message to everyone on your list. That’s where segmentation comes in. Your customer’s inbox may be a competitive place to succeed in, and sending a generic message to your whole list is never a recipe for getting noticed.

Pulling an inventory of contacts who opened a particular email or clicked a selected link can help small businesses refine their message and improve engagement with their contacts. As you compare email tools, confirm you’ve got a simple thanks to slice and dice your contact data and obtain the proper message into the proper hands with every send.


Even small businesses are often organized in complex ways, and your email marketing software should assist you work efficiently.

You may need the power to make sub-accounts if you would like to treat communication channels differently in several departments. Small businesses that have clients, like business coaches, consultants and marketing agencies, may require how to share email templates across client accounts.

As your email marketing efforts grow, so do your lists of contacts. As everyone knows, there’s money in your lists – and you don’t need a rogue client or employee to require off together with your proprietary data. If security may be a concert for your small business, you’ll want to guage your options for shielding your lists.


There are quit a number of email marketing software out there, but we want to make sure you select the proper one for your small business needs.

Below is our 5-best pick:


Constant Contact is one among the most important and fastest growing email marketing software for small business within the world. it’s also the foremost easy user interface and beginner friendly email marketing software.

With this email marketing software, it is easier to manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores.

Their Email Plus accounts also accompany powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a huge library of helpful resources.

Aside from online training, they also offer in-person live seminars across the us . This allows small business owners to quickly learn the fundamentals of email marketing and begin using it to grow their business sort of a pro.

For all the explanations above, we rate Constant Contact the simplest email marketing service for little businesses and startups.

Constant Contact features a 60-day free trial (no credit-card required). then their pricing starts as low as $20/month.


Mailchimp is one among the foremost popular email marketing software providers within the world primarily because they provide a forever free email marketing service plan.

This Email Marketing software comes with a simple drag-and-drop email builder, autoresponders, segmenting contacts into groups, and straightforward tracking for analytics. It also allows you to setup delivery times supported user’s time zones, and you’ll setup segmenting supported geolocation.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and lots of other platforms. If you’re using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.

In the recent years, Mailchimp has attempted to feature many of the “advanced” features, but having tested many of those , they’re not truly advanced.

Mailchimp support is obtainable by email, live chat, and an outsized tutorials knowledge-base. However, their support is usually slow and no match to the standard of service that you simply get from Constant Contact.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. you’re also required to display their branding in your email. Last but not least, support is restricted to email only which is ok if you’re a hobbyist but as a significant business, you would like reliable support that you simply can calculate .

Their paid plans start from $10/month for up to 500 subscribers, and therefore the pricing increases within the increment of 500 subscribers.

However if you would like unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d need to move to their $299 per month plan.


SendinBlue is regarded as a complete SMS and email marketing software for small businesses. The software is one among the fastest growing email marketing platforms

It is a particularly easy to use platform with excellent tools to make beautiful and highly engaging emails. It has a simple drag and drop email editor which is ideal for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It also can select the simplest time to send bulk emails using their AI algorithms to make sure the simplest email deliverability.

SendinBlue offer a totally free email marketing plan unlimited contacts. Their free plan allows you to send up to 300 emails per day, but all of your emails will have their branding.

Their paid plans start from $25 per month for Lite. you’ll also include SMS to your account, but the pricing will vary supported your sending requirements.

They have improved their premium plan recently to incorporate more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. this suggests users now get more value for an equivalent price.

SendinBlue also offers a separate SMTP bulk email marketing service which you’ll use to power automated or transactional emails from your WordPress site. you are doing not need this for email marketing campaigns, but it’s a pleasant functionality to possess if you’ve got an outsized website, and you would get automatic real-time content filled emails.


AWeber is one among oldest and hottest email marketing software providers within the world. They provide a wide-range of tools for little and medium sized businesses to manage their email marketing.

Getting started with AWeber is straightforward. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide the way to connect AWeber to WordPress.

You get access to able to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.

AWeber also has other powerful email marketing features like AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.

Support options include live chat, phone support, email support, live webinars, and a huge library of tutorials.

AWeber offers a limited free plan for up to 500 subscribers and then their pricing starts from $19/month. you’ll also signup for quarterly or annual plans to save lots of even more.


Benchmark’s email marketing software is an incredibly powerful tool and it’s also free. While most tools offer free trials or very limited features in their free plan options, Benchmark gives you (almost) all the bells and whistles of their paid plans. Alongside their simple drag and drop builder, light automations and reporting tools, they also offer more advanced features like Google Analytics tracking, heatmapping and social media integration – all for free! For small business, Benchmark’s email tool is that the perfect place to start out and therefore the perfect tool to grow alongside your business.

The paid pricing plans for Benchmark email marketing software include unlimited emails, and the price of the plan depends on the number of subscribers you have. The prices are as follows:

  • Up to 500 contacts: $15 per month
  • 600 to 1,000 contacts: $23 per month
  • 1,001 to 2,500 contacts: $35 per month
  • 2,501 to 5,000 contacts: $58 per month
  • 5,001 to 10,000 contacts: $89 per month
  • 10,001 to 15,000 contacts: $118 per month


From the ones we’ve discussed above, we would say:

  1. Constant Contact– Best email marketing services for small business.
  2. SendinBlue– Best Email and SMS marketing platform.

For their great features and free plan.

We hope this article helps you make the right decision when choosing an Email Marketing Software for your small business.

Also See: SMS Marketing Software