Creator & Knowledge Business Growth Strategist

Your work will focus on helping Gbeya and the businesses we serve turn expertise and audiences into better commercial operations. You will:

• Understand how coaches, consultants, educators, trainers and creators currently operate their businesses.
• Identify operational and commercial problems preventing those businesses from growing efficiently.
• Help prospective and existing customers understand how Gbeya can support their business models.
• Develop practical growth strategies around audience ownership, customer acquisition, conversion, monetization, retention and expansion.
• Work with businesses to structure their offers, customer journeys, programs, memberships, coaching services and other knowledge products.
• Help customers move from fragmented workflows toward more integrated business operations.
• Develop repeatable business models, templates, playbooks and implementation approaches for different categories of audience-led businesses.
• Work across CRM, audience management, email, bookings, learning programs, community, commerce, automation, analytics and other Gbeya capabilities.
• Collaborate with product, growth, education, media and commercial teams.
• Study emerging patterns across the creator economy, coaching, consulting, professional education and independent business markets.
• Translate those observations into customer acquisition strategies, product opportunities, educational resources and commercial initiatives.
• Help Gbeya identify what successful independent experts actually need to build sustainable businesses.

The role requires someone who can move comfortably between strategy and execution. We are not looking for someone who only produces presentations about what businesses should do. We want someone capable of helping businesses actually do it.

You may already describe yourself as a Business Growth Strategist, Creator Economy Strategist, Knowledge Business Consultant, Coach or Consultant, Digital Business Strategist, Course Business Strategist, Audience Growth Specialist, Lifecycle Marketing Specialist, Creator Business Manager, Online Business Manager, Customer Success Strategist, Business Operations Consultant, Marketing Automation Specialist or Independent Consultant.

Or your current title may be completely different. We care considerably more about what you understand and what you can demonstrate than the wording of your existing job title.

• You understand how expertise becomes a commercial offer.
• You understand the difference between building an audience and building a business.
• You can look at an existing coaching, consulting, education or creator business and identify where money, customers, opportunities or time are being lost.
• You understand customer journeys beyond simply generating leads.
• You are comfortable thinking about acquisition, conversion, service delivery, retention and recurring revenue as connected parts of one business.
• You understand at least several of the systems typically involved in operating a modern knowledge business: CRM, email, scheduling, courses, payments, communities, websites, funnels, automation, analytics or content.

Most importantly, you are someone who builds.

There is no single required career path. Relevant experience could include coaching or consulting; running an independent professional business; building or managing online courses; creator or influencer businesses; professional education; digital marketing; CRM and lifecycle marketing; customer success; business operations; agency services; community or membership businesses; SaaS; revenue operations; marketing automation; audience development; digital products; or podcast and media businesses.

Experience generating revenue from your own expertise, services or digital products is particularly relevant. So is experience helping other people do it.

We don't believe a résumé alone tells us whether someone can do this work. Shortlisted applicants will therefore be invited to complete a practical, time-bounded business exercise.

You might receive a fictional scenario involving an established coach, consultant or educator with paying customers but fragmented business operations. We may ask you to analyze the situation and explain: what is actually wrong, where the commercial opportunity is, what you would change first, how you would structure the customer journey, what should be automated, what should remain human, how you would improve the operating model, and how you would measure whether your changes worked.

The exercise is designed to demonstrate your thinking and professional capability. It will not require you to perform unpaid commercial work for a real Gbeya customer.

The salary for this role is the same wherever you are. We do not adjust it by country or city: the work is the same work, so the rate is the same rate. Where an offer lands inside the range reflects what you bring to it, not where you happen to sit.

Some of the strongest people who apply to Gbeya could also build something substantial for themselves. We do not see those as contradictory, so there is a second, entirely separate route — the Gbeya Business Builder Programme — for using what you know to build a consulting, coaching, education, creator or agency business of your own.

It is not employment and it is not a step towards it. You can be considered for it whether or not you apply for this role, and whether or not we hire you. Details are on its own page, and expressing interest there has no bearing on this application.