The Best Marketing Automation Tools for Small Business

Many small businesses encounter a lot of challenges when selecting a marketing automation tool. Trying to know the differences between the tools and industry landscape are often difficult. we all know because we’ve been there. Marketing covers major function for each business. The marketing landscape is consistently shifting, evolving and becoming increasingly complex as consumers solely depend on some devices to consume media.

By tracking users’ behaviors on websites and on other platforms, marketers can then use this data to know their interests and intent. AI can then automatically suggest what quite content and marketing message are going to be most relevant to those leads, the simplest time to send these messages to yield the simplest results. When deployed properly, marketing automation can set businesses aside from their competitors with automated yet highly personalized emails that boost sales through customer engagement.

These tools can handle the complex, grueling work that’s integral to a marketing campaign while pulling from multiple data sources. Marketing automation tool culls information just like the number of opened emails, e-commerce carts left behind, and web form data to form your marketing decisions easier.

For marketers, it’s important to maintain marketing activities which are often daunting. However, marketing automation tools can streamline a spread of selling functions, enabling teams to focus their efforts on other core tasks that effectively nurture leads and drive sales for their businesses.

In this article. We’ve highlighted a variety of leading marketing automation tools offering robust features and capabilities to simplify many otherwise time-consuming marketing activities. While the subsequent tools and apps aren’t listed in any particular order, we’ve selected the 5 best Marketing automation tools. However, when it involves marketing automation, there are different tools for various marketing purposes. And there also are an all-in-one marketing tools that solve several problems.


A Marketing Automation Software is described as a technology platform and tool that automates repetitive online tasks. It’s designed for marketers and business organizations to more effectively market their brand over websites, email, and via social media.
These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized, and timely marketing experiences for patrons or prospects.

These platforms provide automation features across multiple aspects of selling including email, social media, lead generation, spam, digital advertising, and more.
A major feature a Marketing automation tool is that it makes provision of analytics features to work out the success of a whole Marketing campaign.

Also Read: The Best Lead Scoring Software


1. Email marketing

Email marketing is one major aspect of communication channels with potential leads. With a marketing automation tool, you’ll test your email content, create beautiful email templates that match your product specifications, preview your emails across platforms and devices and do advanced email reporting. Marketing automation in CRM incorporates email marketing functionality then expands thereon by customizing content interactions through logic workflows e.g. you’ll send a cheerful birthday message to a loyal customer and offer him a reduction or send a many thanks message when someone makes a sale. this will make the difference between a cheerful customer and a lost prospect.

2. CRM Integration

Marketing automation tools are software that integrate seamlessly with customer relationship management platforms which are often a really powerful marketing weapon. This CRM integrations will allow you to transfer lead information seamlessly between marketing and sales. For effectiveness of campaigns, CRM integration creates better alignment between marketing and sales. Your CRM system should ask your marketing automation platform and your marketing automation platform should ask your CRM system.

3. Lead Nurturing

Send the proper information to the proper prospects at the proper time. Lead nurturing is that the process of sending a series of automated emails which will trigger supported a person’s behavior. having the ability to nurture leads supported a spread of attributes (behavior, demographics, buying stage) may be a highly sought-after tool by marketers.

4. Campaign Management

Campaigns are the workflows you employ to nurture leads along the sales cycle. Campaigns have both timed and triggered events. To run successful campaigns, you would like to send direct and personalized emails to an outsized number of individuals. confirm campaign management within your platform supports both inbound marketing and outbound campaigns also.

5. Lead Management & Scoring

This is another fundamental feature of selling automation tool. Lead scoring enables marketers to consider the foremost promising leads. Every customer receives a score, supported his activities. When a lead matures i-e reaches a threshold value, it’s sent to a sales representative in order that appropriate action might be taken. having the ability to maneuver leads through the whole marketing funnel may be a challenging task and will be handled effectively by your Marketing Automation Platform.

6. Landing Pages

Also referred to as a call-to-action page, a landing page is any page on an internet site where traffic is shipped specifically to prompt a particular action. Landing pages help increase conversion rates through targeted promotion. you’ll market multiple products to audiences using highly customized landing pages with specifically targeted content.

7.Social Marketing

Know what the purchasers and prospects need to say about your company’s products and services, how they answer email messages and website content and incorporate that data into your marketing automation platform. The marketing automation tool you decide on should have built-in social media marketing and management tools.

8. Visitor Tracking

Monitor everyone who visits your website by tracking their behaviour, including which pages they click, from where they access the web site, what keywords they typed on Google that directed them to your website etc. Many applications deliver real-time alerts to sales representatives when a lead, prospect or customer visits the web site. Visitor tracking should even be ready to segment your database upon those tracked activities.

Also Read: The Best Mobile Marketing Software


Below are some points to think about before choosing a marketing automation tool:

Reports and Analytics

You’ll want to be ready to measure the success of any drip campaigns you’ve got running, so your Marketing automation tool should be keeping track of the metrics that matter most to you.
In B2B and enterprise environments with many stakeholders, you’ll also need advanced reporting abilities like personalized dashboards or automatic reporting via email.


As you explore the advantages of selling automation tool, you’ll find yourself thinking this at some point . Marketing Automation is often technical, so search for providers that have robust knowledge bases, tutorials, and other customer support options.

Ease of Use

Marketing Automation tool isn’t an easy thing to implement because it is, so confirm the interface of the software will work with you, not against you. See if you’ll find screenshots of the UX so you’ll determine if it’s simple and straightforward to navigate.

Pricing and Scalability

If automation’s benefit is often summed up with one statement, it’s this: it’ll cause you to more efficient so you’ll specialize in the tasks you enjoy which have the very best return. thereupon in mind, you’ll be wanting to guage price as you think about capability.

For SMBs and B2C organizations focusing totally on email, a scaled-down system could be sufficient. However, with more advanced needs, enterprise (and thus higher ticket) software is more cost-efficient within the end of the day.
Be sure to settle on a provider that’s affordable but also can grow with you as your needs change. It’s important to reduce bloated operations in order to effectively scale. How well does the marketing automation software play together with your existing stack? Integrations allow you to manage data and obtain more from your tools.
Here, we’ve cultivated an inventory to assist you sort through your options and feel confident choosing the simplest marketing solution for you and your team.


There are automation tools that may limit the amount of actions during a month or the database size you’re allowed.
Going into any evaluation, skills many contacts you’ve got , what percentage emails you forward average, and what you would like the software to accomplish. this may prevent you from underestimating the value of your automation software.

Also Read: Jira Workflow Automation for A Better Project Management


Every business whether small or big need a Marketing automation tool so as to effectively run Its business as sales is one major aspect of every business. Below are some of the best Marketing Automation tools for small business.


Hubspot may be a very fashionable and highly reviewed CRM that features a standalone marketing automation service. It’s got a visible board where you’ll make your own drip campaigns supported specific conditions. HubSpot is a marketing, sales, and repair tool to automate your business strategy. It’s powerful resources that you simply can use to find out marketing automation from experts. They also offer courses and certifications.
HubSpot has advanced tools to watch the customer journey in real-time.  You’ll track the behavior of your website visitors and follow up with personalized emails.
HubSpot offers contact forms and option popups to capture new leads. With easy integrations, you’ll also use third-party tools to get leads and store them in HubSpot for further actions.
Some of the main features include: Email automation, lead management and Lead segmentation.


The pricing Plans start at $50 per month and that they offer a free version of the essential Hubspot CRM.


Constant contact may be a fantastic Marketing automation tools vendor because it’s beginner-friendly but still has super powerful tools to automate your email marketing.
For example, you’ll send one welcome email, targeted messages to specific people, or an automatic email series that helps with lead nurturing.
And you’ll also get many support with this lead generation tool because it’s known for having incredible customer support, online training, and helpful webinars.

Their drag and drop email builder make it easy to style emails in minutes. You’ll also use their ready-made email templates and customize them to send emails quickly.
Constant Contact allows you to trigger emails supported user behavior and actions on your website. you’ll segment your audience to send the proper message at the proper time. This also helps to track and follow any non-responsive subscribers and resends emails automatically.


The pricing usually Starts at around $45 for the e-mail Plus plan (which includes automated marketing) and that they offer a free 60-day trial.


Drip s a customer relationship management (CRM) and Marketing automation tool for online shops and businesses. It collects customer data and allows you to create an automatic marketing strategy that really works.
Track every action of your subscribers on your website, and customize your email marketing counting on the actions they take. Drip also connects with other eCommerce marketing tools so you’ll get even more insights into your customers.


The pricing for this Plans starts at $49 per month and that they offer a free 14-day trial.


SendinBlue offers various marketing tools to automate your marketing strategy. It’s a strong toolbox to interact with your audience, generate leads, and plan marketing campaigns easily. This Marketing Automation tool features a great set of tools to speak together with your users. These major features include: email, SMS, landing page templates, ads, and more services. Everything is automated so you’ll specialize in the expansion of your business.
It sends targeted messages to your audience automatically. you’ll deliver transactional emails to the inbox of your subscribers without spending a moment. SendinBlue is one among the simplest email marketing tools. Not only that, but they also offer SMS and live chat marketing automation software.


The pricing Starts at around $55 per month for the Premium plan (which includes marketing automation for small business).


Active Campaign is said to be a business marketing tool designed for little businesses. it’s employed by over 100,000 people globally; this all-in-one software has all the tools you would like to spice up your business from marketing automation and sales CRM to smart emailing and data analysis. do you have to encounter problems with their system, they also offer in-depth training and customer support.


The pricing starts from $15 to $279 monthly. They also offer yearly subscription options for your convenience.


OptinMonster is that the best lead generation and conversion optimization software for all types of internet sites. This tool offers powerful Exit-Intent technology to show your abandoning website visitors into subscribers and customers.
It is the foremost flexible and user-friendly software to create powerful optin campaigns. It allows you to check and adjust your marketing strategy in real-time.

You may have already got traffic, but OptinMonster makes sure that the users won’t abandon your website without taking action. It’s the right tool to convert your abandoning visitors into subscribers and customers.


The pricing for this Plans starts at $9 per month (billed annually).


With the power of marketing automation, your small business can finally compete with larger players. But you need to know which tools are best suited for a smaller company. We’ve compiled this list of the top 5 marketing automation tools for small businesses. Marketing automation has been around for years but now it is more accessible than ever. These products will make running an effective campaign easy as pie (or at least easier). Which tool was most intriguing?

Read also: SMS Marketing software