On page SEO For A Better Digital Marketing Result

Introduction

Are you looking to improve your on-page SEO? If so, this article is for you! Here, we’ll cover all the basics of on-page SEO and how you can use it to get better results.

On-page SEO Basics 1. Title Tags 2. Meta Tags 3. Header Tags 4. Keyword Research 5. Keyword Placement 6. Image Optimization 7. Link Structure 8. Site Maps

Title Tags in On page SEO

A title tag is an HTML element that specifies the title of a web page. Title tags are a major factor in helping search engines determine the relevancy of a web page to a search query. In order to optimize a title tag for better search engine visibility, it is important to keep the following factors in mind:

-The title should be descriptive and accurately reflect the content of the page.

-The title should be unique, avoiding duplicate content across multiple pages.

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-The title should be keyword-rich, including relevant keywords for the page that are likely to be used in a search query.

-The title should be concise, avoiding excessively long or short titles.

-The title should be formatted correctly, using proper HTML markup.

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Robots.txt in On Page SEO

The Robots.txt file is used to tell search engine crawlers which pages on your website they should index and which they should ignore. You can use it to improve your on-page SEO by excluding pages that are duplicate or low-quality content, or that you don’t want search engines to index.

There are a few common errors that can occur with the robots.txt file:

1. The file is not updated regularly – This can cause problems if the website structure changes and the robots.txt file is not updated to reflect these changes. This can lead to search engines not being able to index the website properly.

2. The file is not placed in the correct location – The robots.txt file needs to be placed in the root directory of the website in order for it to be found by search engines.

3. The file is not formatted correctly – The robots.txt file needs to be formatted correctly in order for search engines to be able to read it. Common formatting errors include incorrect syntax or using the wrong character set.

4. The file is not well-written – A well-written robots.txt file will help to ensure that search engines are able to understand the website’s structure and content.

This can help to improve the website’s search engine ranking. To fix these errors, it is important to ensure that the robots.txt file is updated regularly, placed in the correct location, formatted correctly, and well-written.

The following is a template of a well-written robot.txt file:

# robots.txt for WordPress

User-agent: * Disallow: /cgi-bin/

Disallow: /wp-admin/

Disallow: /wp-includes/

Disallow: /wp-content/

Disallow: /wp-login.php

Disallow: /wp-register.php

Allow: /wp-content/uploads/

Allow: /wp-includes/js/

Allow: /wp-includes/css/ Sitemap: http://example.com/sitemap.xml

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