How to Build your Personal Brand on LinkedIn

As professional man or woman, LinkedIn should play an enormous role in your personal branding strategy. You can build your personal brand on LinkedIn by sharing your knowledge and values through digital content, you’ll showcase your experience, build relationships, and stand out from the crowd. Be effective and stand out by properly understanding how the platform works.

LinkedIn as a platform isn’t meant for professionals to network and further grow their prospects, but it’s used as a tool of data for professionals to know about trends in businesses and industries worldwide. LinkedIn also features a dedicated news section on the homepage of the platform called ‘LinkedIn News’. Users on the platform are trying to find insights about jobs, companies and industries.

People are trying to create their personal brand on LinkedIn. It’s not just top-level management professionals and well-established leaders, but also students, freelancers, start-up founders and hustlers. people recognize the advantages of this platform by following high engagement on the platform and users want to leverage the platform.

Build your Personal Brand with LinkedIn.

Though the platform is often leveraged to provide several benefits for its users, gaining visibility and private marketing on the platform has become increasingly challenging. The foremost common tips given by personal branding experts include posting professional personal profile picture on the platform, updating skills, education and work, and posting regularly and commenting.

What is Personal Branding on LinkedIn?

Personal branding is the process of selling yourself, and your career or business, so as to draw in relevant opportunities. Marketing, in this context, means getting people to understand, like and trust you, in order that they’ll eventually want to associate with you or buy from you.

Your ‘personal brand’ describes the way you promote yourself and then the impression you create on others during a professional context. It combines your personality, work experience and skills, and reflects your conduct, attitudes and behavior.

Building your personal brand is important if you would like to gain personal recognition for your accomplishments at work and impress potential future employers.

One of the noted ways to build your personal brand is to utilize LinkedIn. As you know, LinkedIn is an excellent spot to showcase your skills and knowledge to recruiters and potential employers.

Not just that, the social aspects of the platform make it the right tool to showcase your values, ideas and unique insights, too.

The major key to successful personal branding on LinkedIn is to be relevant and professional. You’ll be on your road to LinkedIn success if you master the art of consistency/efficiency. Because building a private brand takes time. Possibly years. Only during a few cases, you create it within months because you would possibly hit the buzzer-beater with just one second to travel outside the three-point line. But this as we all know rarely happens to the rookies which is why we better go back to working hard and being consistent. This manner you’ll be ready to slowly work your way into the starting line-up for job interviews to return.

Below are a number of the items you would like to understand about building your Personal brand on LinkedIn

  1. Contribute something useful to your target market.

A social media channel is extremely almost like a channel, just with a lower barrier to entry. Would you watch a channel consisting of mostly self-promotion and ads, or would you prefer content that’s educational and/or entertaining?

  • Don’t assume that your connections would see all of your posts.

When you post an update, it appears within the feeds of selected contacts for a couple of hours to check out their reactions to it. If there’s little to no engagement together with your content, it won’t go much further than that.

  • Create Contents that are engaging.

This may seem superficial, but the more reactions and comments you receive on your post, the more people will reach it.

However, not all engagement is made equal. Because a comment gets more effort than a reaction, It’ll go further in increasing the reach of your post.

  • Avoid links.

LinkedIn penalizes links; it’s within the platform’s interest to keep you on its website. If your post includes a link that takes you away from the page, the algorithm will penalize the reach in order that less people view your content.

You can get around this issue by posting first without the link then editing it after it’s already been posted to feature the link back in. By adding the link in this way, a photograph won’t be automatically generated, because it would if you had included it within the first place.

  • Post photos that include people’s faces

From when we were kids, we are hardwired to prefer people’s faces. That fact doesn’t change when it’s applied to a social media context. The more posts include faces, it tends to reach more engagement, and real photographs fair better than stock photos.

  • Make posts regularly.

In building a brand, it requires consistent effort. Not only does posting content on a daily basis assist you to remain on the top of people’s minds, but the LinkedIn algorithm rewards people that consistently post high-quality content.

  • Connect on a private level, but keep it professional.

People relate to people and not brands. Be authentic. Open up a touch and share a number of your personal life; people are going to be drawn to you. This being said, LinkedIn is a professional network, so keep your audience in mind.

  • Interact with others.

You now know that when people engage together with your posts, it boosts visibility, so once you see a post that you simply connect with, return the favor. Remember that others in your network can see the content that you simply interact with, so keep it relevant to your brand.

  • Become a micro-influencer.

You don’t get to have many connections for LinkedIn to form an enormous impact on your career. Sometimes you only need a couple of the proper people to concentrate on. Share your expertise in your field by creating you own unique content and you’ll stand out from the crowd.

Tips on how to brand yourself on LinkedIn

  1. See or consider LinkedIn as your online resume

First and foremost, when building a personal brand on LinkedIn, it’s important to know the fundamentals of ensuring your profile ticks all the proper boxes.

Your LinkedIn profile should be easy to read and also similar to your resume. This suggests that your contact information and location (so that recruiters and potential employers can get in-tuned with you) should show the following:

Work experience



Including these details will paint an image of your professional profile and help to line the scene when creating a personal brand.

Also see: How to search for a job on LinkedIn

2. Optimize your LinkedIn profile

Optimizing your LinkedIn profile ensures you create an honest impression on potential employers and recruiters. It also helps to make sure your profile appears in LinkedIn search results and also in search engines.

This increases your chances of being spotted by those hiring for positions in your industry.

There are various ways to optimize your LinkedIn profile and boost your personal brand;

Fill in each section of your profile and make sure you include the following:



Current/latest position

At least two previous job roles

At least three skills and your educational background

3. Set a profile picture.

Photos are the primary that draw our eyes once we see someone’s LinkedIn profile. If it’s blurry or maybe non-existent, you’ve flunk personal branding. So, ensure your profile photo reflects your competence and poise and helps brand you.

Here are a couple of tips that should come to your mind as you select your profile photo:

Include a transparent view of your face and shoulders — not too close or distant

Use a transparent shot — no blurriness

Don’t use a photograph with sunglasses or hats that obscure your features


Use good lighting

Make it just you — no group shots with people

and then, dress professionally.

4. Make connections

LinkedIn is heavily focused around making connections. These are often formed together with your colleagues, professionals, industry leaders, influencers or maybe companies you’re curious about working for. The more people you connect with, the higher you go.

Generally, most professionals think highly of those who have strong industry connections. Therefore, building up your LinkedIn network helps to create your personal brand, too.

It’s also helpful to create a personal impression on your connections. People relate to people instead of brands, so be authentic.

When you send connection requests to people you don’t know, it is often helpful to incorporate a private message. this enables you to introduce yourself and explain why you’d wish to connect. This helps to create an endearing impression and might make that person more likely to accept your connection request.

5. Give recommendations, and don’t be afraid to invite them.

A recommendation is a statement written by LinkedIn users to commend one another in their connections, almost like an employee reference. For instance, you’ll write one for your colleague in order for other professionals can see the advice on their profile.

Leaving a recommendation for a colleague or business connection helps to make them noticed by potential employers. it’d also prompt them to write down one for you too.

That said, don’t be shy about posing for a recommendation from colleagues who know you. A polite thing to do is to suggest to write a recommendation for that colleague reciprocally.

Recommendations help to create your personal brand by working almost as a sort of testimonial. They assist recruiters and hiring managers get a thought about what you’re like as an employee. They also paint an image of what others have enjoyed most about working with you.

6. Share relevant content from others and publish your own

Sharing industry-relevant content with your LinkedIn connections is a good way to present your personal brand. It provides insight into what you are doing and what interests you as a professional.

Sharing content is additionally an honest way to initiate conversations with other professionals. The more people react to, discuss or share your posts, the more likely they’ll be seen by a wider audience. This gets your name out there and exposes more possibilities for conversations with potential employers.

Another way to make your personal branding strategy through content sharing is to publish your own.

Creating content, i.e. long-form blog posts, about relevant industry topics will position you as an ideal leader and help to create credibility. It’ll also encourage more engagement. The more people react to, or discuss your posts, the more views your profile is probably going to get.

The content can also be posted and created on your other social media channels. this will expand your LinkedIn profile reach and will cause you being seen by more recruiters and potential employers.

7. Participate in groups

Joining groups on LinkedIn may be a good way to satisfy other professionals whose interests are aligned together with your own. Building relationships this way can bring opportunities further down the road.

Actively participating in groups also builds knowledge and establishes your enthusiasm for the industry you’re employed in.

8. Choose an Innovative Cover Photo

Another visual element in your profile is your cover photo. This background photo gives you the chance to be creative and distinguish your brand.

Choose something that speaks to what your brand is all about or an accomplishment that you are pleased with. As an example, if you’re a content creator, you would possibly use an image of a laptop. If you’ve recently published a book, you’ll use an image of the book cover. Or if you’ve done speechmaking, include an image of you on stage. Make it as fun and quirky or as straightforward and high as you would like.

9. Optimize Your Profile for Search Engines

Many people don’t realize that with a couple of simple steps they will optimize their profile to organically reach more people.

It all comes right down to the words you select. Ask yourself, what words would potential clients or employers use to seek out your brand? It might be as simple as “experienced Accountant” or “Texas area tax specialist.”

Whatever keywords you select, include these in your headline, job title, summary, and description. These are the areas that the LinkedIn program will key in on to rank you in search results.

10. Personalize Your URL

If you first create your profile, LinkedIn assigns you a URL. This is often usually long and clunky and has no reference to you or your brand. But the great news is that LinkedIn allows you to personalize your URL. This is often crucial to your profile, since it makes it easier to recollect and share.

11. Write a Glowing Description

I get it — it’s hard to explain yourself.  You would like to place your best foot forward but don’t want to be a blowhard. It is often a balance. But in your LinkedIn description, it’s time to shine a light-weight on you.

Highlight and discuss about specific accomplishments — and include numbers and figures whenever possible. This might be the X amount in sales that you simply made in a year or that you increased site traffic by Y%

Steer beyond industry jargon that would be confusing. Try and make it simple and clear to anyone who reads your description just how valuable you’re.

12. Highlight Your Skills

LinkedIn allows you to list up to 45 skills on your profile. This might initially appear to be too much, but as you begin the list, you’ll see how quickly it fills up.

Pick the skills that are most relevant to your brand. Add to the list’s general skills like “writing” and “consulting,” also more tailored skills like “mobile development” and “middleware and integration software.”

Stuck on what skills to include? Also, search on Google for “top LinkedIn skills for” and see if it gets the creative juices flowing.

13. Include Media in Your Profile

Spice up your education and professional section with media. LinkedIn gives you the space to upload documents, photos, links, presentations, and even video. Adding samples of your creativity and accomplishments takes your profile to subsequent level and may be a good way to draw and keep the eye of potential clients and employers.

14. Write Articles

A major feature that differentiates LinkedIn from other social networks is that the ability to write down and publish articles directly on your LinkedIn platform.

By this, you can have the avenue to demonstrate your knowledge and expertise. These might be “how-to” tutorials, listicles, or maybe trends that you simply see within your industry. It gives you space to be creative. So, use it.

Even if you’ve got a blog on your own website, publishing on LinkedIn has specific advantages. As an example, all of your connections get notified whenever you publish on the network and you’ll prefer to feature these articles on your LinkedIn profile.

15. Participate in Groups

LinkedIn groups are a strong resource, especially as you develop your personal brand.

Group allow you to meet and mingle with other professionals within your industry. These can cause powerful connections and even working relationships down in the future.

But there’s one vital part to being a part of these groups: participation. You can’t sit on the sidelines forever. Get into the discussion. Comment. Share content. Offer advice. Start conversation threads. this type of engagement will make these groups more beneficial.

16. Tune Into Connection Requests

A big a part of LinkedIn is making connections — the more, the higher. So don’t be shy about accepting all the requests that are available, whether you recognize the person or not.

The more connections you’ve got, the upper LinkedIn will rank you and therefore the more your profile will show up to others. Also have in mind that the connections of your connections will often be notified and invited to connect with you also.

17. Engage

Don’t allow your LinkedIn account to grow stagnant. Keep it fresh and up-to-date. Share helpful content or news about you. Discuss other people’s posts. The more present you’re, the more benefits you’ll reap from this powerful network.

18. Use Analytics to trace Your Progress

LinkedIn provides basic analytics features to all or any of its users. These aren’t extremely in-depth, but they are going to offer you a window into your progress. Track what percentage of people are viewing your profile and basic demographic information.

Make sure to set goals for yourself and measure your progress toward those goals. Take note of which tactics are best and which offer you little to no results. Such measurement can guide your efforts moving forward.

19. Promote Your Brand with LinkedIn Ads

Everything I’ve discussed up to the present point has been completely free — and, as you’ll see, it gives you tons of useful tips. But if you’d wish to extend your reach, then investing in paid ads could be the ticket you would need.

Think of it in terms of audience. you would possibly have a couple of hundred or maybe a couple of thousands of connections on LinkedIn from your efforts alone. But LinkedIn features a vast network of 740 million users round the world. Access to such an outsized network could make all the difference for your personal brand.

Plus, LinkedIn’s targeting features allow you to key in on your specific audience and reach the people that interest your brand


LinkedIn is one among the foremost important networks for personal branding. If you’re starting to brand yourself or worried about getting hired later in life, or starting a business, I encourage you to offer special attention to LinkedIn

Whether your personal brand is new or you’ve been developing it for a short time, LinkedIn is a powerhouse tool to possess at your fingertips. I hope these strategies/tips assist you to form the foremost of personal branding on LinkedIn.

You can also see our guide on LinkedIn sales Optimization.

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