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Sunday, March 19, 2023

7 Pinterest Marketing Strategies For Better Business Growth in 2022

Pinterest marketing strategies is the use of Pinterest as a way to reach new audiences and grow awareness for your brands and products on larger social media platforms. With over 1 million users and growing every day on Pinterest, it’s an easy way to increase your traffic and spend more time on your site.

Pinterest is a unique way to market yourself because Pinners come on the platform for inspiration, not necessarily purchase. People use Pinterest as an online visual search engine, and they’re great at discovering new ideas.

It can be used as a source of recipes or simply to get inspired about what your next purchase could be. If you’re looking for a free way to promote your business, then Pinterest is a great way to do that. I’ll give you some tips on how to get people to notice you and come to your site.

What is Pinterest Marketing Strategies?

What is Pinterest marketing strategies? It’s the use of Pinterest as a way to reach new audiences and grow awareness for your brands and products on larger social media platforms. Pinterest is a social media site that encourages users to organize, share images and videos from the internet. It is also one of the largest search engines for visual content.

If you’re looking to use Pinterest for business purposes, it can help your brand reach a lot of people and make money. With over 1 billion pins in the platform, there are plenty of things you can share and sell on the site.

You can use it to promote your business, create content, and connect with potential customers.

Using Pinterest for business can help your brand reach a lot of people and make money. By using it to promote your products, you can create a following and attract customers who are interested in what you have to offer.

Plus, by linking back to other businesses on Pinterest, you can build trust and credibility with potential buyers.

You know what Pinterest marketing is, it’s time to move on to how you can market your business on Pinterest. You can do this by creating pins with specific topics or brands that interest your customers.

Additionally, make sure to use keywords in pins and title them accordingly. Finally, make sure to follow other businesses who are using Pinterest for marketing purposes and learn from their tips!

How to use Pinterest Marketing Strategies for Business

With this in view, businesses need to maximize these features, see how they can create engaging content that will help them meet potential customers that will translates to sales.

50% Pinterest Users Have Bought a Product After Seeing a Promoted Pin. Pinterest Promoted Pins have proven to be extremely effective due to their native ad format.

People don’t mind them because they nicely integrate into the user’s feed.


This means there is a good chance for your site to get discovered when you start pinning and ensuring that you optimize your keywords for your pins.

Also Check: Customer Service for the Best Business Efficiency

Here are some Pinterest statistics you need to know:

  • It has 450 million active users
  • The average daily time spent on Pinterest is 14 minutes and 2 seconds
  • 89% of users are on Pinterest for purchase inspiration
  • 85% of users have bought something based on the pins they saw from brands

Pinterest Marketing Strategies You can use

For businesses to maximize the full potentials of Pinterest, there are some important features businesses can adopt to give them an edge, help them get leads, and translates these leads into sales. Below are 7 working strategies that produce effective results if rightly followed.

1. Focus on Pinterest SEO

If you want your Pinterest profile to rank higher, you need to focus on your Pinterest SEO and implement these rules. You can do this by using our helpful tools to improve your ranking in the search engine results pages (SERP)

Pinterest is a great way to keep up with your favorite bloggers. It’s a great way to see what others are up to, and it’s also a great way to stay organized. However, if you want your blog to rank higher in search engine results, you need to make sure you are using Pinterest SEO techniques. Here are some tips on how to do this:

  • Use keyword research to figure out which keywords are being used by other bloggers and how they’re being used.
  • Create a pinned board for your blog and use those keywords as the main focus of your pins.
  • Use images that are relevant to your topic and make sure they are included in all of your pins.
  • Make sure your pins are easy to find and share on social media, and include links back to your blog posts.

On Google, they look at your content to determine how well you’re ranking. On Pinterest, however, they look at your pin image and your description to figure out what you’re all about.

Finally, If you want to see Pinterest explode, you need a topic and design that takes off. This is what it takes to have a real impact on the social media platform: having a topic that people are passionate about, designing it well (using visuals), and making sure your content is engaging and useful.

2. Join Community Boards

Joining a community or group board on Pinterest is another great marketing strategy to help get your content out there. This way, you can collaborate with other users and make sure that your content is well-organized and easy to read. Plus, by creating a community or group board on Pinterest, you can promote your brand to new audiences who may not be as familiar with it yet.

If you’re a prominent Pinner in your niche, it might be a good idea to join the group boards for other industries that are related to your field of work.

By searching for prominent Pinners in your niche, you can see if they have group boards relevant to your industry. This will help you connect with other professionals in that field, and learn more about what they are working on.

Often, when you join a board’s description, there are rules or links to apply in that description. Take a look and see what you can find. usually, just email the owner or fill out a contact form and give their account a follow for them to add you .

If you want to be an active part of your business community and promote your own content, you’ll need to join our boards. You’ll also want to keep up with the latest happenings within our community, but also curate other content so that it’s not just promoting your own business.

3. Your Pins

Be sure to include relevant keywords about your pin within both the title and description.

If you want to rank high in search engine results, it’s important that you use keywords as part of your content. You don’t want the content to be all about keyword stuffing- filling the description with a lot of keywords that are not naturally used in order for your page to rank higher.

You want to focus your pins on the main keyword that you’re promoting, and include secondary keywords within your pin description so that users and the Pinterest algorithm are immediately able to see what it is about.

4. Carefully Plan Your Boards

It’s not just the cute, fun titles that should be avoided when it comes to pin boards – they’ll only doom your site in the eyes of search engines. It’s important to focus on keyword-rich titles for your pin boards rather than cute and fun titles. By adding catchy, keyword-rich names to each board, you’ll increase the chances of attracting attention from searchers looking for relevant content related to your pins!

As a Pinterest user, you want to create boards with titles that are catchy and able to grab users’ attention. Additionally, your board descriptions should include main and secondary keywords relevant to the title of the board.

In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:

5. Create A Pinterest Marketing Strategy

Creating a Pinterest marketing strategy means:

  • In comparison to other social media platforms, Pinterest has a lower average CPC. This might be because Pinterest is not as popular among marketers as other social media platforms.
  • Setting SMART goals (specific, measurable, achievable, relevant, and time-bound) is a key way to achieve success in any field. By setting specific goals and milestones for yourself and your team, you can be sure that all of the tasks associated with achieving those goals will be completed efficiently. Additionally, by keeping track of the progress made towards your SMARTER goal(s), you can make decisions about how to improve on previous steps or add new ones to make further progress.
  • Use Pinterest boards specifically for selling products. This will help you get more leads from potential customers and make it easy for them to find the right product for them.
Pinterest marketing strategy
Pinterest marketing strategy
  • Share your pinned products on other websites, including Amazon, eBay, and Facebook.
  • In order to COMPARE and contrast your competitors on social media platform, you also need to consider their strategy, the type of content they are creating, how they are using social media for marketing purposes, and any other factors that might affect how well they’re performing.
  • However, to create on-brand content for Pinterest, first consider creating a social media calendar to follow. This will include posts about your business, products, or services. Then, when relevant pieces of content come up in your social media channels (Facebook, Twitter etc.), you can post those updates on your calendar and make sure to credit Pinterest as the source!

6. Your Pinterest Profile

There are keywords in the name below and bio so that I appear in search results even when people are just looking up “social media” or “digital marketing.”

Use your 160 characters to write your biography in a way that is popular with the keywords you are interested in. Include information about yourself such as your activities and interests, which words best describe you, and what type of person you are in 65 words.

7. Schedule Out Fresh Pins

To improve the quality of your pins, you should continuously share fresh content. This means sharing interesting and useful information on Pinterest in a way that will help people learn more about it. Plus, by keeping your pins high-quality, you’ll be more likely to appear as a top-Rated person on Pinterest.

While you certainly could jump on Pinterest throughout the day every day to share new content, how many hours will you actually spend doing that?

you can use Sprout Social to schedule posts so your audience sees the right content at the right time. There’s no need for multiple alarms and alert messages to plan your content–you can get a week’s, month’s or quarter’s amount of content scheduled quickly.

Using Sprout Social’s Pinterest management tools to schedule out your content on the platform as well as build out a calendar for your visual content across multiple social networks. You can even duplicate Instagram posts to Pinterest to extend the reach of your content.

How To Create A Pinterest Marketing Strategy Business Account.

If you’ve made up your mind in creating a new Pinterest business account from the beginning there are two different options to consider.

  1. Create a new Pinterest business account
  2. Convert your personal account into a business account

1. Create A New Pinterest Business Account

  1. If you already have a personal account make sure to log out
  2. Navigate to the Business tab at the top of the Pinterest home page
  3. Tap the signup/create button  https://www.pinterest.com/business/create/ Button 
  4. Enter your email address, preferred password, and age
  5. Click Create Account
  6. Enter your Pinterest business details, including business name, website, country, and language. You can also add a profile picture at this step!
  7. Select an option from the drop-down menu under “What’s the focus of your brand?”
  8. Select your business type from the “Describe Your Brand” screen
  9. Indicate if you are interested in running ads at any point.

On the next screen, you can select from one of three different ways to move on from your current post. You can either create a Pin,  create an ad  or build your profile.

How to Setup Pinterest Business Account

2. Convert Your Personal Account into Business Account

  1. Login to your personal Pinterest account and click on the dropdown menu in the top right corner.
  2. From the drop-down menu click convert to business account
  3. Click upgrade
  4. Enter your Pinterest business details, including business name, website, country, and language. You can also add a profile picture at this step!
  5. Select an option from the drop-down menu under “What’s the focus of your brand?
  6. Select your business type from the “Describe Your Brand” screen
  7. Indicate if you are interested in running ads at any point

Now, if you click on the menu button again, you’ll see both your personal account and your business account on the Pinterest drop down menu. You can switch back and forth between your two Pinterest accounts with ease!

Pinterest Terms you should know.


  • Pins are ideas that help get you creative or try something new. So, pins are a type of idea people find and save from around the web.
  • Board: Boards keep your ideas organized. So, Pins are saved to boards, making it easy to find and access your ideas. You also can name your boards whatever you want- for example, “Idea Board 1″ or ” Idea Board 2.” The idea pins will be easily accessible in any order you choose.

Board Sections

  • Boards have sections to help organize your ideas. You can create multiple sections within a board to help make sub-topics easier to find. Having different sections for beverages, main courses, side dishes, appetizers and desserts makes it easier to find what I’m looking for when I am in a hurry. This way, less time is needed to search through the kitchen cupboard before finding what I need.
  • Secret Boards: If you want to surprise someone else, creating a secret board is the perfect way to do it. Only you and anyone you add to the secret board can see Pins saved.

The Save Button

  • The Save button does exactly that—it saves your ideas and Pins! As you discover Pins you’re interested in, save them to your boards by clicking on the red Save button.

The Send Button

  • It’s easy to share ideas with other people. By sending Pins to your friends, you can turn a solo trip into a group trip! You can send Pins by sharing them to social media, sending them to someone’s email address or through the messaging feature right on Pinterest.

Home Feed

  • Your home feed shows the Pins saved by the people, topics and boards you choose to follow. We also sometimes show you Pins inspired by your boards or recent activity to help you find ideas you might like.


  • In your profile, you can find all the Pins you save, boards you create and Pins you try. You can also find who’s following you and everyone you’re following, including boards and topics
  • Pinning: When you save Pins from your website or other places online you are pinning those ideas to Pinterest. Remember how we said Pinterest is a giant pin board? That’s where this fun term for saving comes from!
  • Pinner: Anyone who saves Pins to Pinterest is called a pinner.
  • Repin: Someone who takes your pin and saves it to one of their boards has just repinned it. They’ve essentially made a copy of the Pin for their own virtual pin board.
  • Following: Follow topics, people and boards you’re passionate about to personalize your home feed. When you follow something, their Pins make up the majority of your home feed so be sure to follow what you love or people who inspire you.
  • Article Pins: Article Pins help Pinners save stories that matter to them. Each Article Pin shows a headline, author and story description.
  • Hashtag: A hashtag is a way to search for a topic. On Pinterest you use hashtags that are descriptive, like #fashion, #travel, #business.
  • Promoted Pin: Promoted Pins are Pins that businesses pay to appear where you’re more likely to notice them. The Promoted Pins you see are based on your interests and things you do on Pinterest, 

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